Track trends and behaviour among online communities
- This program provides professionals with the knowledge and skills to participate in social media on behalf of their organization or brand, to create effective content, to manage communities through on-line communication, and to manage content from a wide range of sources in order to optimize its potential for the organization. They will also learn to monitor and track digital content; to carry out environmental scanning; to track trends and conversations with a view to influencing opinion and behaviour and enhancing their organization’s digital footprint and reputation; and to identify and connect with customers.
Objectives:
At the end of this course the participant is able to:
- Participate in social media networks on behalf of their organization or brand, and engage and manage online communities.
- Use social media tools for public relations, marketing, publicity, recruitment, handling leaks, reputation management and crisis communication, as well as in support of social causes.
- Track trends and behaviour among online communities and understand how they function.
- Measure the results of digital media communications.
- Understand corporate trends and best practices in digital communications.
- Create original content for digital communication.
- Manage digital content and communities in support of organizational objectives.
Online Admission and Registration
To be admitted to the program and to register for courses:
Once you signup , you will receive an email message confirming receipt.
