#INBOUND #MARKETING

• Another reason why inbound marketing is winning is because it costs less than traditional marketing. Why try to buy your way in when consumers aren't even paying attention? 
• 44% of direct mail is never opened. That's a waste of time, postage and paper.
• 86% of people skip through television commercials.
• 84% of 25 to 34 year olds have clicked out of a website because of an "irrelevant or intrusive ad."
• The cost per lead in outbound marketing is more than for inbound marketing.
• Inbound marketing focuses on earning, not buying, a person's attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.

• Inbound marketing focuses on earning, not buying, a person's attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.

Track trends and behaviour among online communities

• This program provides professionals with the knowledge and skills to participate in social media on behalf of their organization or brand, to create effective content, to manage communities through on-line communication, and to manage content from a wide range of sources in order to optimize its potential for the organization. They will also learn to monitor and track digital content; to carry out environmental scanning; to track trends and conversations with a view to influencing opinion and behaviour and enhancing their organization’s digital footprint and reputation; and to identify and connect with customers.

                           
                     
                           Objectives:
                           At the end of this course the participant is able to:

• Participate in social media networks on behalf of their organization or brand, and engage and manage online communities.
• Use social media tools for public relations, marketing, publicity, recruitment, handling leaks, reputation management and crisis communication, as well as in support of social causes.
• Track trends and behaviour among online communities and understand how they function.
• Measure the results of digital media communications.
• Understand corporate trends and best practices in digital communications.
• Create original content for digital communication.
• Manage digital content and communities in support of organizational objectives.

Online Admission and Registration

To be admitted to the program and to register for courses:

Once you signup , you will receive an email message confirming receipt.

   

 

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